The post Launch of Future of the CIO framework appeared first on Trends in the Living Networks. Cloud Enterprise 2.0 Future of business Keynote speaker Marketing Mobile Social networks Social trends Technology trends Uncategorized Web 2.0Full details on the events here.

In recent weeks I've had a number of conversations about both terminology and ownership of technology in organisations. Its undeniable that social software along with mobile, cloud computing and Web 2.0 It was also nice to have word to label what we had been trying to do all along! are having an impact, inside and out.

A major challenge for organizations that are considering internal social media initiatives is that a business case including a financial justification is frequently required. Chapter 16 of my report Implementing Enterprise 2.0 If so, also have a look at the free chapters from Implementing Enterprise 2.0 and social media.

This afternoon I am giving a keynote on Social Media and the Future at the Australian CIO Summit in the Gold Coast. Keynote: Social Media and the Future from Ross Dawsn. Enterprise 2.0 Future of work Keynote speaker Social media Social networks Web 2.0Here are the slides from my presentation.

How much is social business playing a part in this competition? ” This is the reaction they saw last year through social media from those back-end improvements: (Source: CBA PDF). afterall, the first case study was about a bank ) and solutions social intranets aren’t really worthwhile or have any impact? Permalink.

Susan Scrupski (founder of the  2.0 Adoption Council ) recently wrote  Focusing on Adoption (exclusively) is a Dead-End finally challenging adoption being the holy grail of social in the enterprise. Web 2.0, Enterprise 2.0, @Greg2dot0's Blog. …this I believe. Search. Main menu. Skip to primary content.

met Jaron in the Wired days (that’d be 20 years ago) but I don’t know him well – as with Sherry Turkle and many others, I encountered him through my role as an editor, then followed his career with interest as he veered from fame as a virtual reality pioneer into his current role as chief critic of all things “Web 2.0.”

have tried to find a better term than Consumerization of IT but so far have been unsuccessful, as it does capture what is perhaps the most central theme in how enterprise technology is shifting today. In many ways the drive to cloud and big data is being fueled by consumerized technologies. Cloud Crowdsourcing Enterprise 2.0

More than half (54%) of all teens now say they never use email to talk with friends, and one third of teens say they never use instant messaging or send messages via social media sites." Information Society social networking web 2.0 On March 19th they published a report about Teens, Smartphones & Texting.

I was interviewed by IT journalist Beverley Head in the summer of 2007 about the early emergence of social networks and the networked knowledge workplace. This was shortly after the term Enterprise 2.0 was coined, and well before the term "Social Business". Welcome to the web that is wirearchy.

Enterprise social networking may still be in its infancy when it comes to widespread adoption , but its popularity as a buzzword could hardly be hotter. lot of folks with little experience of how to best use enterprise social tools rushing to introduce them. Only 8 percent actually use social collaboration software once a week.

Web 2.0. Social + Lean = Agile. It identifies modern impediments and highlights the role of technology empowered business-users as the agents of change. Its important to note upfront that technology does not make a company agile. However, technology can impede or facilitate enterprise agility. Close. InfoQ.

In the event of continued growth of our operations or in the number of our third-party relationships, our information technology systems or our internal controls and procedures may not be adequate to support our operations. Social media Social networks Uncategorized Web 2.0Our business is highly competitive.

Collaborative Planning & Social Business. Enterprise 2.0 Conf – Notes → John Hagel on Social Technology Adoption. ” JH: Most companies are still trying to figure enterprise 2.0 / social business technology out.  What is social good for?  Enterprise 2.0 Social BPM.

Perceptions on collaboration and social networking by Mike Gotta. Era: Social in the Context of My Work "). My thoughts - not directly in response to Larry's report, just in general concerning Enterprise 2.0 The term “Enterprise 2.0” (E2.0) However, many of the technologies associated with E2.0

Era: Social in the Context of My Work "). My thoughts - not directly in response to Larry's report, just in general concerning Enterprise 2.0 The term “Enterprise 2.0” (E2.0) However, many of the technologies associated with E2.0 is on Andrew McAfee’s blog : Enterprise 2.0 and Web 2.0. Enterprise 2.

Working smarter draws upon ideas from design thinking, network optimization, brain science, user experience design, learning theory, organizational development, social business, technology, collaboration, web 2.0 patterns, social psychology, value network analysis, anthropology, complexity theory, and more.

Social Network Sites (SNS) create multiple affordances employees leverage during their employment lifecycle. Personal support networks are one type of SNS affordance employees can exploit when seeking information, mentoring, advice, problem-solving help, or opinions on the “folklore” of another group or business area. Abstract.

I’m at the launch meeting of the social media community of practice set up by Institute of Public Administration NSW (IPAA). At the conference I wrote about the case study of Queensland Police , which is a great example of government bodies creating value through social media. Enterprise 2.0

SME Technology Social media Social networks Technology trends Uncategorized Web 2.0Following the excellent Freelancer.com interview , below is the interview with BigCommerce’s founders. The interview brings out the reasons for their success: great products and an intense focus on marketing.

Business relationships Crowdsourcing SME Technology Social media Social networks Web 2.0Kochie’s Business Builders program on Channel 7, which focuses on helping growing businesses improve their performance, has just started its fifth series. The program has been excerpted in online videos.

Home Consulting Our Mission The Stakes Our Approach Management Team Offering Comprehension Conversation Collaboration Capitalization Business Cases Blog Articles Collaborative Enterprise Contact Web Design Enterprise 2.0 = Learning 2.0 The social aspect of learning is fundamental. Enterprise 2.0 = Learning 2.0

Mary Meeker, formerly of Morgan Stanley and now of venture capital firm Kleiner Perkins Caufield Byers , continues to do her annual presentation at Web 2.0 Our shift to mobile use of the internet is illustrated by how fast our use of social networks has gone mobile. Future of media Mobile Social media Uncategorized

Many organizations are implementing both external facing social networking programs, as well as enterprise social networking tools.   The cloud has arrived along with the move of social networking from the Web to the enterprise, resulting in enterprise 2.0.  could not agree more. 

This week I was MC for the AHRI HR Technology conference , and ran one of the workshops on the following day, on Creating Results Using Social Media. One of the many topics discussed was the use of social media to track metrics and correlate these with organizational success metrics. Get going with social media.

Future Exploration Network. ← Why diverse viewpoints are critical in dealing with complexity | Main | Discussion: Social networks, Google+, Facebook, fragmentation, and interoperability → Compulsory viewing: A CEO perspective on the business value of internal social networks. Implementing Enterprise 2.0.

In my Computer Mediated Communication class, we currently are looking at the affordances of online communication technologies and how they affect communication. As part of the class, I had my students try out different technologies for 3 categories of CMC affordances: Broadcasting, interaction, and networking. Users? Audience?

As he noted the “aim of this blog was to drive and deepen conversation about how today’s companies can use technology to put users in control of information. It was home to the ongoing discussion about Enterprise 2.0 Joe McKendrick asked What Did You Do in the Social Networking Revolution, Daddy? certainly agree.

Carr See More From This Columnist >> SHARE Facebook LinkedIn Stumble Bookmark Retweet Reddit Email Print Social Software Needs Metrics That Matter David F. Carr | June 21, 2011 share Deloittes John Hagel says enterprise social networking can help people find a passion for work and boost business performance during an Enterprise 2.0

Financial services is one of the most industries in which the use of social media is the most relevant, not least because customer service is a critical differentiator between highly commoditized offerings. Social media, used well, provides an opportunity to build relationships in a world in which most financial services are executed online.

I have been covering and reporting and analyzing the business technology scene for more than 25 years now. And every couple of years or so, a new technology “revolution&# would spring up. This new revolution would change the way we thought about technology. The social networking revolution.  Yada, yada. 

How much value do you get from the web? We may quibble about the cost of bandwidth and online services, and in some cases we should, but the reality is the value we get from connectivity and web-based services is massive. These figures in fact massively underestimate the true surplus value of the web. Source : McKinsey.

Bookmarks IBM’s internal social bookmarking system has 1,228,777 total bookmarks with 3,462,932 tags and with 74% of them publicly shared. Files IBM’s internal social file sharing & storage service contains 390,913 files shared 951,775 times with 220,385 files added to collections. SlideShare. Present yourself. Related web2.0

Contact Sales +1 (650) 331-7307 | Login Enterprise Social Software Blog Try Socialtext Today All Posts Application Development Customer Success Enterprise 2.0 News & Events Product Updates Tips & Tricks Enterprise 2.0 Successful enterprise implementations of social software have orders-of-magnitude higher adoption rates.

Here are some of the work related findings: Two out of three users will interrupt a group meeting to communicate with someone else digitally, either by answering email (48%), answering a mobile phone (35%), chatting via IM (28%), updating their status on a social network (12%) or tweeting (9%). Social Media Web 2.0

The article says: Social media strategist Ross Dawson says it is inevitable that more sites such as Firm Spy will spring up and organisations need to decide how they will deal with cristicim that can be from anonymous sources, or through social media such as Facebook, Twitter and LinkedIn groups. The possible responses are: 1.

It is some years now since ‘expert networks’ have become a significant force, linking subject matter experts in science, technology, and business to clients, largely in funds management and finance, usually at very healthy hourly rates. The reality is that LinkedIn has been used as a proxy expert network by many for some time now.

In contrast to most social networks, Twitter provides a space for unbounded conversation. In Living Networks I wrote how technology facilitates human connection. The breadth of a person’s interests become visible, and often their fundamental social views. Social media Social networks Twitter Web 2.0

Main Thursday, 16 June 2011 Driving Adoption of Social Collaboration Tools I was having a discussion yesterday with a vendor client on adoption of its activity stream product and wanted to share some of our thoughts. Feedburner Subscribe in a reader Become a Fan Twitter Michael Fauscette on Tumblr Categories business models enterprise 2.0

Technology is the key tool to unlock the value of this resource, The more technology the better.”. Although technology surely has its place, working with knowledge is primarily a human activity…”. Now there are those that use knowledge management as a whipping boy in describing the benefits of enterprise 2.0.

Just a few years ago, engagement with social communities was an experiment that some bold individuals in bold organizations were conducting to boldly go where no one has gone before. Now, social or virtual communities are the fabric of day-to-day business. Enterprise 2.0 Nowhere is this more evident than in the news business.

Home Contact Previous Posts About Work With Me SheShouldTalkAtTED Campaign Subscribe Authentic Organizations Social Media for Social Change — Inside the Organization? by cv harquail on February 15, 2011 This post is featured on Social Media Today. Has Social Media Movement Building moved inside organizations?

What is social business? At last glance, it seems the term "social business" is winning--led by Dachis Group , Jive Software , and Lotus. Technology: This includes social Media, SCRM, Enterprise 2.0/enterprise social platforms, co-innovation tools, or any of a host of emerging social technologies aimed at specific business processes.

McDonald's Web Site is (mostly) about technology and how people manage, collaborate, innovate, & communicate. NEW: Five Realities of Enterprise Collaboration & Technology LINKS. 1/31/2011 in DC: “Make the technology support your strategy — Not the other way around!&# SOCIAL MEDIA. McDonald.

Can you imagine a conversation like this happening in your organization, where managers are evaluated and compared against each other based on their (internal) social media scores? It’s only a matter of time before Social Scoring moves inside our Social Organizations. Social Scoring is increasingly available.

about us | research resources | contact us | advertise here Newsletter Latest News Features Interviews Product Reviews Web CMS Enterprise CMS Document Management Web Engagement Digital Asset Management Web Publishing Enterprise 2.0 " Social Media Second There focus on social computing is second in line.

The Social Workplace Where collaboration and community mean productivity. Home > Case Studies > Extensive List of over 30 Enterprise 2.0 Case Studies and Resources Extensive List of over 30 Enterprise 2.0 or information on what other companies have done to integrate social technologies within internal communications.

Cloud Crowdsourcing Enterprise 2.0 Keynote speaker SME Technology Social media Social networks Twitter Web 2.0Tomorrow morning I give the breakfast keynote at Think Business 2011 , making it my third keynote this week. However you may still find them useful! View more presentations from rossdawson.

Two announcements this week I think show how the 2.0 web is going to the next phase – where the “rebels&# go mainstream and spell the end of the traditional services. In addition, Visa is exploring dynamic authentication technologies that will bring added layers of security to online purchases. And this is my point.

Is corporate social media ethical? His argument: a key value proposition of social networking is crowdsourcing, in which an actively engaged community contributes new ideas for innovation, or even does some piecework, for little or no compensation. Enterprise 2.0 ’&#.

Technology is the key tool to unlock the value of this resource, The more technology the better.”. Although technology surely has its place, working with knowledge is primarily a human activity…”. Now there are those that use knowledge management as a whipping boy in describing the benefits of enterprise 2.0.

few quick comments on the recommendations copied below: * For anyone exposed to Government 2.0 ideas, some of the recommendations are fairly obvious and straightforward, such as using social tools to facilitate collaborative and flexible work, and making public sector information available (see my earlier post on Government 2.0

While I closely followed the social networking space at the time, I didn’t join many. When I was writing Living Networks in 2002 there were no true social networking applications in existence. As it happens this model closer to LinkedIn than any of the other major social networking platforms of today.

In a previous post, we pondered the lack of social CRM in evidence, asking whether all CRM should be social anyway. In a new post , Umberto Milletti talks about the issues getting in the way of social CRM. Kind of ironic, since sales is the most social activity there is in the business. Enterprise 2.0

In particular, organizations used social networking—a natural inside the enterprise—to give employees practical and simple ways to communicate with one another and even change the way work is done at the organization.”. So if read this correctly knowledge management was mostly useless until social networking came along. 

Grows - But Creating "eLearning 2.0 Learning technologies are becoming social, collaborative, and virtual. When everyone has a mobile device with web access, clearly there are opportunities to provide content in new ways. Cramster provides interactive and social support to help students answer textbook questions.

Last week I was part of a panel on the SkyBusiness Technology Behind Business program discussing corporate social media policies, comprised of Peter Williams of Deloitte, Adrienne Unkovitch of Workplace Guardian, and myself. Deloitte actively encourages staff to use social networks. Enterprise 2.0

Amazingly, I saw some of the same thing last night in the discussion, comments like “I hope my kids never hear about Facebook&# (from parents of very young kids) to the question, “Many parents ask whether there is any learning value in social networks for teens, what do you think?&#. Fear, and caution, have their place.

That it's old technology. Let me go back to the original issue that I raised a little less than a year ago in Beginning of Long Slow Death of Flash : As a Part-Time CTO , I am continually making choices about what platforms to use, what do we build for, how do we integrate with social networks, etc. eLearning Technology.

Earlier this week I gave the opening keynote at the Sydney launch of Tibbr , the new social enterprise offering from TIBCO. Social media-style interface. It has been fascinating to watch the evolution of social media over the last decade and the trial and error discovery of what works. Cloud Enterprise 2.0 Integration.

Charlie began by discussing what do you need to make social happen. Charlie said a major part of his role is to make it easy to integrate Lotus technology and add more social to apps.  They have taken the social core of the Connections Suite and added analytics.   It uses Web 2.0 Are ads working?

Channels ATMs Branches Call Centers Channel Integration Convergence Mobile Banking Web 2.0 Banking on Mobile According to the research, attempts to get employees to blog, use wikis, participate in discussion forums or take advantage of full-scale enterprise social networks largely fail. Printer Friendly Like this article?

As such I gave a big picture view of how our increasingly networked world is changing organizations, spent some time on the vision of what a better-connected company can be and can achieve, and wrapped up with some of the realities to recognize in achieving the grand vision. This issue ties together internal and external social media.

You’re not alone: swiftly-evolving digital language may be the curse of the web worker. Language evolves, but the web has provided a hothouse for the overblown blossoming — and just as swift demise — of fad language, jargon and discipline-specific words. How do web workers keep up with the breakneck evolution of online language?

What exactly is the difference between “Social Business&# and “Enterprise 2.0,&# if there is one? You may recall it was Andrew MacAfee who first surfaced the term “Enterprise 2.0″ ″ back in 2007 as a way to describe the application of Web 2.0 Enterprise 2.0 Enterprise 2.0

In particular, organizations used social networking—a natural inside the enterprise—to give employees practical and simple ways to communicate with one another and even change the way work is done at the organization.”. So if read this correctly knowledge management was mostly useless until social networking came along. 

We'll see the rise of a meme which I'll call "The Web Reborn" - a response to the idea that mobile and apps have killed the web as we know it. Call it a return to the original principles of "Web 2.0". In the end, DSPs are the handle by which we understand the concept of technology-driven ad networks.

As it happens AllThingsD yesterday put up an interesting article Trying Out a Revamped Myspace which includes this brief video review - well worth watching: The essence of the new MySpace strategy is becoming a social content platform for entertainment that complements Facebook, which has long clearly won the social network battle.

new McKinsey report , The rise of the networked enterprise:  Web 2.0 finds its payday , suggests that there are many benefits to be derived from using “collaborative Web 2.0 technologies.” aka enterprise 2.0. First, the use of collaborative Web 2.0 space, as it should. 

Skilful Minds A Weblog for Larry Irons Home About Skilful Minds Notable Mentions Social Software, Community, and Organization: Where Practice Meets Process Ross Mayfield of SocialText recently pointed to a longstanding issue involving the relationship of organizational practices and organizational processes. He until we have Managers 2.0!”

The December 2010 Communications of the ACM has a freely-available piece on Business Impact of Web 2.0 Technologies by Stephen Andriole. technologies. Security remains a concern, but we found that communication and collaboration are generally well served by Web 2.0 technologies. topic.

Home About Policies Enterprise 2.0 Open Source Personal Branding Subscribe Gil Yehuda's Enterprise 2.0 by Gil Yehuda on November 10, 2010 in Enterprise 2.0 Tagged as: behaviors , conference , culture , Enterprise 2.0 , Learning , Social business { 1 trackback } Recap of the Enterprise 2.0 and Web 2.0

At the #web2untangled Lucy Power (Oxford Internet Institute) talked about Scientific social networking and open notebook science today. She said that scientists are using the existing Web 2.0 They are also able to expand their networks (e.g. To summarise - why are scientists using these technologies?

MIT’s Andrew McAfee, one of the world’s leading advocates of Enterprise 2.0, Speaking to an assembly of “old-economy&# CIOs — typically jaded and seasoned individuals who have seen technology fads come and go and come and go again — McAfee says they recognized that Enterprise 2.0 Enterprise 2.0

The topic was roughly (surprise) New Technology for eLearning. As always I do this by looking through eLearning Learning and related sites like Communities and Networks Connection. Online Teachers: Instructions - Online Pedagogy/Teaching Tools How to facilitate synchronous learning for real and virtual learners using technology?

The Altimeter Group just wrapped up its “ Rise of Social Commerce &# event, and there’s no question that there is a groundswell of interest in adopting and adapting social networking to drive new business. and “How do I use social technologies to improve dialogue with the value chain?&#.

Web 2.0 Speakers are: Peter Godwin : Keynote speaker on Web 2.0 and information literacy Eric Davies : Weaving ethics and law into the fabric of Web 2.0 Technology-rich, inquiry-based learning in the first undergraduate year Richard Francis (Oxford Brookes University): The MobileBrookes project.

Hot Topics Net Neutrality RIM BlackBerry Apple iPad Apple iPhone Enterprise 2.0 Amongst many things, he is a good-for-nothing, pink sock wearing, British student at the University of Kent in Canterbury, UK working towards a BA (Hons) Criminology and Social Policy. In fact, these technologies may work against "sociable" experience.

The Content Economy by Oscar Berg A blog about how the communication shift enabled by the Internet is affecting people, enterprises and society Pages Blog About Follow Contact Resources Speaking Thursday, September 30, 2010 Enterprise 2.0 Endless Knots Enterprise Web 2.0 would appreciate your comments. Peer perception is key.

Pros " Enterprise Microblogging Study 2010 ", Chemnitz University of Technology " Adopting Enterprise 2.0: A Case Study on Microblogging " by Martin Böhringer, Alexander Richter " DataCurve " by Mailguard (showing social networking is no threat to productivity) " PGi Meeting Dos and Donts " by PGi REPORTS (PAID) " Toward Enterprise 2.0

Enterprise2Open Bonding the Enterprise 2.0 Expert Profiles Classification of Enterprise 2.0 use cases Author: Bjoern Negelmann 15 Oct What is Enterprise 2.0 As several bright heads have said before instead of theoretically talking about the Enterprise 2.0 At the Enterprise 2.0 use cases What is Enterprise 2.0

My advice to any organization that approaches social media this way is simple: Dont. When you have a clear picture of these things, then you have a pretty good idea about where you might find use cases where social technologies can create value for your business and help you achieve strategic objectives. Ive heard it many times.

My advice to any organization that approaches social media this way is simple: Dont. When you have a clear picture of these things, then you have a pretty good idea about where you might find use cases where social technologies can create value for your business and help you achieve strategic objectives. Ive heard it many times.

Now that everyone is using Social Media – what I am seeing mainly are people who using the new tool in the old way – trying to shout above the noise – “Look at ME!&# “Aren’t I cool!&# “Aren’t we good!&#. So what then is the power and leverage that you can harness by using social media well?

Outsourcing and cloud computing — especially cloud computing — are being seen as the culprits bringing about a new IT reality, with technology services increasingly delivered from outside the firewall. And remember, having advanced technology does not automatically mean business success.  Design Thinking Enterprise 2.0

Bertrand Duperrin's Notepad Thoughts on management, HR, social networks…and enterprise 2.0 " The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” front page Contact Subscribe ← 7 web 2.0

Melcrum recently released a report on How to use social media to solve critical communication issues , with as usual some great case studies and many practical insights. was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Email use will be eroded by social media.

All free on the web. Where Social Learning Thrives. Social learning is not just the technology of social media, although it makes use of it. Social learning thrives in a culture of service and wonder. New Technology: the Threat to our Corporate Information by Norman Lamont. What is Web 2.0?

Bertrand Duperrin's Notepad Thoughts on management, HR, social networks…and enterprise 2.0 " The most successful companies are those that think jointly technological change, work design and the changes in internal social relationships.” Any information is not social or business. Antoine Riboud.

Decisions are communicated real-time through social media applications. Work is shared on a secure collaboration technology platform. Direct accountability is embedded into the social network. Although I’m a technologist at heart, we all know collaboration is not just about the technology. Quite the contrary!

Neither Executives to Drive iPad Adoption By date: September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 2 How Much Value in Enterprise 2.0 technologies. Enterprise 2.0

The Learning Layer: Building the next level of intellect in your organization , begins with some solid insights on how learning is the key to performing in the networked workplace. Flinn goes on to explain that Web 2.0 Just the analysis on learning in networks is worth it. Other Related Posts: Knowledge Stock & Flows.

also checked out Nancy White’s Communities and Networks site under Discussion Forums , Case Studies of Discussion Forums , and Community Building and Discussion Forums. at Booz Allen: The Series - Portals and KM , January 20, 2010 More Resources on Discussion Forums, Communities: Forums vs. Social Networks? eLearning Technology.

I have just been requested permission by London School of Economics to use my Web 2.0 Certainly the original post continues to get plenty of traffic, not least because an image from the framework still appears on the front page of a Google search for ‘Web 2.0’. The phrase ‘Web 2.0’ Web 2.0

So, of course, I went to eLearning Learning and I looked at Wiki , Collaborative Learning with Wikis , Wikis and eLearning 2.0 , Wikis Corporate eLearning , Social Learning with Wikis , Wiki Security and a few others. I’m involved in several discussions around how to use Wikis as part of learning solutions. How about math?

A report just published by the Research Information Network (RIN): RIN (2010) If you build it, will they come? How researchers perceive and use web 2.0. web address at the end of this post) They undertook a survey of researchers in the United Kingdom, and also review some of the literature. Basically, use of Web 2.0

Leonardo da Vinci and Benjamin Franklin didn’t have social networking or Enterprise 2.0 technologies at their disposal. Vinnie’s book points out how technology innovations are expanding beyond the bounds of managing operating and storage systems. Networks: “Bluetooth to broadband.” 

Everybody is getting into the social media act, but few are actually capturing information that can be shared more deeply with — and acted upon by — the enterprise. For one, the use of social media as a marketing channel is quite pervasive. Therein lies the next great challenge for social media efforts. Enterprise 2.0

Réflexions autour du branding, du web et des médias sociaux. Sep 2 Enterprise 2.0, Social Media and the Sacred Trilogy By Thierry de Baillon Version française ici. Social Media is more about information management (links) than about knowledge (nodes). Enterprise 2.0 Reply Tweets that mention Enterprise 2.0,

It deals with issues drawn from different fields ranging from public social policy to psychology; web 2.0 My next book Social capital increasingly provides the greatest and most sustainable source of competitive advantage that is available to a business. And this human element makes web 2.0 technology).