Editor’s note: This post is the first in our new “Social Superstar&# column. Every Wednesday, Aliza will be writing about social media and providing hints, tips and insight; helping you to make social media work for you. It’s just different tools and terminology. Web Life. Web Life. years. MORE >>

And yet so many people seem totally confused and overwhelmed about the right way to connect through social media channels. Here are 10 ways to really connect with others through social media: Focus, focus, focus. Then spend time really listening by reading your streams on Twitter , Facebook , LinkedIn and the like. MORE >>

Just the other day, someone told me that they are afraid of social media. They have have a website for their business, but don’t have a Facebook account, a Twitter account, or even a LinkedIn account. Social media is not rocket science. Start with a search on Amazon for “social media.&# MORE >>

Melcrum recently released a report on How to use social media to solve critical communication issues , with as usual some great case studies and many practical insights. was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Social search will drive value. MORE >>

Last week I was part of a panel on the SkyBusiness Technology Behind Business program discussing corporate social media policies, comprised of Peter Williams of Deloitte, Adrienne Unkovitch of Workplace Guardian, and myself. Peter Williams of Deloitte will only hire people who have strong Twitter profiles. Social media Web 2.0 MORE >>