Personal Value and Change

I presented yesterday around eLearning 2.0 at ASTD. I walked through how the landscape for knowledge work is changing and that the methods and skills are evolving. I introduced the usual eLearning 2.0 tools (RSS, Blogs, Wikis, Social Bookmarking) and provided context for where they fit into knowledge work activities and their advantages.

The comments by in large were quite positive about the session, but one comment just jumped off the page because it really represents what we are up against:

Useful stuff but did not wholly convince. I donâ€™t feel the need to change my work habits. Iâ€™m actually quite effective as I am.

Now I’m not quite sure how you can start this feedback with “useful stuff” especially when you clearly have no intent to make any change. Quite the opposite - you are saying this is not useful at all.

I commend this person for giving an honest assessment.Â Most of the people who give high praise and say they are going to do something as a result of the session won’t. They also feel “quite effective as I am.”Â And they won’t really make any change.

But this brought a flood of questions and issues back for me …

Do you remember the time when managers had their administrative assistants print out their email?

How did we overcome that? How did we get them to change?

And now that we are seeing what appears to be much faster cycles around methods and tools, how do we more quickly move the adoption cycles forward?

At one point, I was much more positive about the prospects forÂ adoption of web 2.0 tools and cited the technology adoption model:

Adoption Rate = Perceived Usefulness (PU) * Perceive Ease of Use (PEOU)

And with how easy these new tools are, the PEOU is going to be high. So, it will come down to their Perceived Usefulness (PU). So …

It’s first and foremost about personal value.

There’s also a factor of the individuals feelings about their capabilities related to the system.

What is clear from the comment after my session - I need to work on convincing someone that their is personal value for them.Â Love to hear thoughts.

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