13 times more cost effective (CPA) to acquire a new customer from Twitter than from other marketing channels. Twitter, 2011). Exclusive sale on Twitter generated 1 , 200% ROI in 24 hours on promoted tweet. Twitter, 2011). Trend engagement level was 11% , well above Twitter’s average ‘benchmark’ for trends, of 3% to 6%. MORE >>

ReadWriteWeb ReadWriteWeb ReadWriteTalk Enterprise Jobwire About Subscribe Contact Advertise RSS RWW Daily by Email RSS RWW Weekly Wrap-up Home Products Trends Best of RWW Archives Enterprise 2.0 Well, what it doesnt include is consumer services like Blogger , Facebook , Netvibes , and Twitter , says Forrester. To Become a $4.6 MORE >>

All employees are deputized: This is what IBM and Intel are doing. But IBM and Intel are pointing to a new thinking about how companies and their employees are engaging social media. Look at IBM and Intel’s Guidelines IBM released its social media guidelines several weeks ago. It wants employees to participate. MORE >>

developerWorks is using Twitter Follow us Rate this page Help us improve this content Level: Intermediate Joe Lennon , Software Developer, Core International 17 Feb 2009 The term Enterprise 2.0 techniques such as tagging, ratings, networking, RSS, and sharing in the context of the enterprise. About IBM Privacy Contact Terms of use MORE >>

Here are two articles that you might find helpful from IBM: [link] [link] (this last one has a nice video that makes it really clear!) Do you know how to do this on Google, Yahoo or Microsoft search? Part of this work has been to  comb through resources and create some launch pads that are relevant to NGOs and non profits. Thanks! MORE >>