Tweet Curtis Ogden at The Interaction Institute provides a very good summary of the differences between network-centric and hierarchy-centric thinking, called Network Thinking : Adaptability instead of control. Network thinking can fundamentally change our view of hierarchical relationships. Emergence instead of predictability. MORE >>

Google’s pivot from search to social technologies occurred last week and my early impressions of their new service Google+ are very positive, particularly around their efforts on allowing you to group your contacts. MORE >>

In developing the service and discussing it with VCs, we have always seen the most obvious latent competitors in the reputation measurement space as Google and LinkedIn. Google’s depth of data, positioning, and mentality mean that it is well-positioned to develop an individual reputation service. You or them? MORE >>

Reactions to Google’s new social networking tool, Buzz , appear to be divided between those who think it will topple Facebook and those who have already discounted it. The Importance of Your Google Profile. You didn’t know you had a Google Profile? You can add many of your other social networks and RSS feeds. Notice MORE >>

The post The Facebook Ad Network Is Here appeared first on John Battelle's Search Blog. Yesterday Facebook pushed up my average with the announcement that it’s begun testing a mobile ad network. Expect Facebook to either build or buy one of these exchanges – just as Google did with the web (AdX via DoubleClick). MORE >>