So does Google, Yahoo, MySpace, Microsoft. Google is an ad network. Google’s hook to generate traffic is search. Facebook has some challenges compared with Google. When users go to Google, they go with intent to leave Google as soon as they have found the link they are looking for. Thus, clicking on a properly targeted ad is as useful to a Google searcher as clicking on the top rated link. MORE >>

After my recent post about the betas I use , I was introduced to Nimbuzz , an IM program that is now offering voice services in competition with Skype and Gizmo5 (which was recently purchased by Google ). The client supports only one account per service, so if you have, say, two Google Talk accounts, you must pick one. Nimbuzz does not yet support GTalk for Google Apps accounts. There are many apps available that try to bring together various communication protocols. MORE >>

So Google went and did it - it integrated a whole mess of social and local features into Gmail, wrapping the whole thing into a product burrito it calls Buzz (Yahoo has got to be fuming , if it has any more fumes left, that is). So for this to compete, you have to build yet another network of followers/friends - and do it through Google services. Not many of us use Google services for social purposes. Google Buzz: What It Means for Twitter and Facebook (Mashable). MORE >>

ReadWriteWeb ReadWriteWeb ReadWriteTalk Enterprise Jobwire About Subscribe Contact Advertise RSS RWW Daily by Email RSS RWW Weekly Wrap-up Home Products Trends Best of RWW Archives Social Tools Go to Work.Facebook, MySpace, Netvibes, iGoogle, and More in the Enterprise Written by Sarah Perez / February 28, 2008 9:12 AM / 6 Comments « Prior Post Next Post » A company called WorkLight, Inc. MORE >>

The larger issue to me has to do with Google's approach to customers. The Google mantra has always been "we design for our customers." Here's the official declaration on Google's corporate philosophy page (the first two points are also in the image above): 1. For the most part, Google has hewn closely to this strategy. Just about every one of Google's customers has invested significant time and energy into their Facebook social graph. MORE >>