Should you have a Facebook Page ? Before integrating Facebook Pages (sometimes called “Facebook Fan Pages&# ) into your social media marketing mix, you need to think strategically. This week, I want to discuss why people become fans of Facebook Pages in the first place. What Doesn’t Work on Facebook Fan Pages. MORE >>

It hardly takes a raft of studies or in-depth research to prove that consumer social media like Facebook and Twitter can be hugely addictive. Why do we love social tools in our personal lives but often shun them in a professional context? social media social tools Tammy Erickson twitter-incAnd that’s a paradox. MORE >>

Interested in finding out what information Facebook is sharing about you through the company’s new open-graph API? Developer Ka-Ping Yee has come up with a simple tool that shows you everything the social network sends to anyone whose app or service decides to plug in to the new feature — all it requires is a user ID or user name. MORE >>

Last week, I explored the birth of the “superfan&# in social media, drawing from the superfan concept at sporting events and pointing out some fan qualities that my company has observed on our clients’ Facebook Pages. What’s so “social&# about that? Isn’t social media giving us far more capabilities? More on. MORE >>

The LCB question this month is, What Tools Should we Learn , or: The question is really about the specific tools that would make sense to learn today in order to be a valuable eLearning professional in 2015? As this image shows (click to expand), there are many web tools that can help develop critical thinking. Social Bookmarks. MORE >>