Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. Here are 32 ways to use Facebook in your business. Stay out of trouble by reading the Facebook rules regarding business accounts. Buy Facebook ads to target your exact audience. MORE >>

Facebook seems to be coming up everywhere the past few weeks. The most recent, which finally got me to post, was a Stephen Downes post - I'm Majoring in Facebook, How about You? The class has each student creating applications in Facebook and presenting to potential investors. Why is Facebook so hot right now? MORE >>

So many changes on Facebook, so little time. Just when you think you understand the differences between Profiles, Pages and Groups, and the functionality and features of each, Facebook changes the landscape — seemingly on a whim. Facebook Profile. Why: If you are a person and want to join Facebook, set up a Profile. MORE >>

Convos, a group communication tool that I covered back in 2009 , has notified its customers by email that it will be shutting down as of June 30, 2011. As I said in my original post, “ Convos occupies a middle ground between basic group communication systems like listservs and Google Groups, and full-fledged project management apps.&# MORE >>

Last week, I explored the birth of the “superfan&# in social media, drawing from the superfan concept at sporting events and pointing out some fan qualities that my company has observed on our clients’ Facebook Pages. What’s so “social&# about that? Isn’t social media giving us far more capabilities? More on. MORE >>