For example, many historians have argued that Harriet Beecher Stowe’s novel, ‘Uncle Tom’s Cabin’ was more instrumental in convincing the people of the northern United States of the evils of slavery than the more abstract appeals to morality by contemporary politicians. 1998) The value of story telling. “Sometime reality is too complex. MORE >>

Twitter has introduced me to some great people and really demonstrates the value in weak connections. Here are some examples: I spotted Guy Kawasaki 's tweet and was able to review a draft copy of his upcoming book, sent comments via email and he gave me some start-up advice in return. This is a post about Twitter. Kind of makes sense. MORE >>

David Armano of the Dachis Group , just posted his slide deck from a talk he gave last week at Blogworld 2009 titled “The Value of Visual Thinking in Social Business&#. The Value of Visual Thinking in Social Business View more documents from David Armano. Related posts: What is Visual Thinking? MORE >>

David Armano of the Dachis Group , just posted his slide deck from a talk he gave last week at Blogworld 2009 titled “The Value of Visual Thinking in Social Business&#. The Value of Visual Thinking in Social Business View more documents from David Armano. Related posts: What is Visual Thinking? MORE >>

Perhaps the most important thing that companies and agencies delving into mobile marketing need to understand is that there must be real value for customers and consumers in order for the campaign to have any success. Only at that point is there any chance of marketing value being created. Here are examples of the 8 sources of value. MORE >>