Putting together a content strategy for your social media presence can be a real challenge, especially when you mix business with pleasure; my Facebook friends include relatives, old friends, new pals and purely professional contacts, some of whom I’ve never met personally. But Twitter, for example, is a different story. eld.&#. MORE >>

There have been plenty of blog posts and discussions recently about how you need to be “personal&# across the various social media web sites, even when communicating on behalf of your company or brand. You can actually be professional and personal at the same time in social media without too much effort. Photo by Flickr user D. MORE >>

This week’s announcement of Skype’s acquisition of GroupMe, and the recent introduction of Facebook’s Beluga-based Messenger, are part of something much bigger than group text messaging: The landscape of personal online communication is changing. Welcome to the age of fluid personal communication. Groups. Experience suggests it’s not. MORE >>

The catch cry of personal branding experts is “authenticity!&# But sometimes it can be hard to know how much information is too much — when authenticity gets a little too true-to-life — in your personal branding efforts. Think about it: the way you communicate your personal brand isn’t static. But it may. MORE >>

The fact that it’s a social world and not just one person’s blog. Some great examples of librarian bloggers who write authentically (and beautifully) are Barbara Fister , Char Booth , Andy Burkhardt , and Iris Jastram. Criticism of ideas is one thing; personal criticism is another. I’m really curious!). MORE >>