In this post I will share a sample high-level action plan from these efforts. Listed below are a set of sample suggested steps and a sequence. Sample initial action steps are listed under each main step. My day job is to help companies with their market facing blogs. have not talked much about these services on this blog. MORE >>

There’s more to Google Calendar (GCal) than meets the eye. The difference is that with Google Calendar, even the smallest tweak can change it from a simple list of appointments to a comprehensive business tool. This may seem like common sense — after all, many people use Google Calendar to record their tasks. MORE >>

Given that Google+ results are dominating so many SERPs these days, Google is clearly leveraging its power in search to build up Google+. My source is pretty direct about this: “Google has decided that beating Facebook is worth selling their soul.”). The next four results are from Google+. ”). MORE >>

Google Apps continues to grow in usefulness over time, especially as you can customize and extend the original platform. The first place to look is in the ever-growing Google Solutions Marketplace which, like Apple’s iTunes App Store, is a directory of professional apps and services. Google Contacts App for Google Apps. Google MORE >>

He leads off the book with a discussion of the effect of Google’s “personalization” feature on the ranking of search results. Yeah, Google does some customization that you can’t turn off, but is it really that bad? Is Google really filtering my news? Bottom line: Holy moley, Google does filter the news. MORE >>