In 2008, consultant and author Beth Kanter blogged about how much time it should take to implement social media. The diagram put the big unknown of one’s social media marketing time commitment into perspective. For example, I blogged about how to mine Twitter’s wealth in 15 minutes a day. MORE >>

In an earlier post on social computing , I attempted to illustrate how I look at the topic and break social computing down into several sub-categories (e.g., social media, social networking), and the role social software plays as the tooling component. Social Media, Definition V1.0: MORE >>

As reported in the New York Times , a new Pew Research study finds that some of the greatest gains in social media use are occurring in older generations. For example, the percentage of Web users between 55 and 64 using social tools increased from 9% in December 2008 to 43% in May 2010. Social MediaBlog on. MORE >>

asked the attendees to write down their burning questions about social media marketing. How do social media marketing tools work? How can you best use social media tools? When using social media tools and tactics, you first need an overarching strategy and plan. Facebook? LinkedIn?). MORE >>

Recently, I looked at the most latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes.  This one covered Social Media Usage in the Inc. 500, but 27% of those not using social media tools. MORE >>