When talking about catalyzing adoption of social media within the enterprise, at some point, someone will predictably say something like, “the most important thing is to get the culture to change.&# Framing social media adoption in these terms is basically a show-stopper, because it means you’ve trotted out a reassuring phrase that allows you to view yourself as a visionary, others as obdurate idiots, and gives you something abstract to blame when (not if) your initiative fails. MORE >>

The article below is interesting in that it does call out a dark truth - enterprise adoption of feed syndication tools has been lacking. There are a host of reasons why Enterprise RSS has not taken off yet (vs. The first concept to understand is that the key focus point for Enterprise RSS is not the reader - it's the feed syndication platform (the server back-end) that provides centralized administration, feed management and other services (e.g., tools. MORE >>

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Enterprise 2.0 Reflects the Culture Thu, Jun 18, 2009 Enterprise 2.0 If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. Enterprise 2.0 MORE >>

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I’m Not Actually a Geek March 2, 2009 How Much Scale Is Needed in Enterprise 2.0 Filed under: mba — Tags: adoption , blogs , enterprise 2.0 , forums , microblogging , prediction markets , social bookmarking , social networks , social software , wikis — Hutch Carpenter @ 9:40 am A couple recent items caught my eye with regard to the issue of employee adoption of social software. In Reversing the Enterprise 2.0 Enterprise 2.0 MORE >>