Video games are often overlooked in the scope of usability testing simply because, in a broad sense, their raison d’etre is so different than that of a typical functional interface: fun, engagement, and immersion, rather than usability and efficiency. SIMULATED NATIVE ENVIRONMENT RESEARCH. This took a good bit of planning. OOPS , WE MESSED UP. MORE >>

Danny asks a very good question here : Yesterday, we got a new news search engine which taps into Twitter that Yahoo’s excited about, as it uses their BOSS system. That kind of annoyed me. Why didn’t Yahoo just build the service themselves? Or a regular Twitter search service, for that matter? And where’s Twitter search from Google? The reason? MORE >>

Google and P&G are both known for their innovation capabilities and strict internal policy. Driven by market forces, they made an exception. They swapped about two-dozen staffers who spent weeks dipping into each other's staff training programs and sitting in on meetings where business plans get hammered out. billion annual ad pie. Google's Ms. MORE >>

Gartner’s Mark McDonald said in a recent interview that the coming year will be a rocky one for CIOs, with a lot of pressure to demonstrate that technology projects are delivering lots and lots of ROI.  If ROI is non-existent or too low, the technology is out — along with the CIO that approved it. However, Web 2.o In fact, Web 2.0 MORE >>

All this time that I’ve been a freelancer, I always blindly accepted real-time customer support as a fact of freelancing life.  I just have to be accessible to clients whenever they have any questions, want clarifications, or need an explanation about the things I’m doing.  And that is never a good thing. Prerequisites. FAQ document. MORE >>