The Long Tail is one of the most commonly quoted models for business on the Internet: The Long Tail or long tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a ‘normal’ or Gaussian distribution. Why is that? What happens to the creator? MORE >>

Google today announced that it gives publishers 68% of its take for AdSense advertisements, eliminating one of the longest guessing games in our industry. Everyone knew that AOL, Ask, and other large partners pre-negotiated their deals, but no one knew what "typical" AdSense players made. Now we do, apparently. This 68% split is relatively new. MORE >>

Karen Blakeman , a UK information expert, talked about the warring search engines and developments in search at the INFORUM conference in Prague, from which I am selectively reporting. In the early days of the web I used to do regular seminars on business information sources and search engines, with detailed handouts. MORE >>

Amongst the books I’ve been digesting recently, I’ve been ruminating on three which intersect in interesting ways.“Pull&# MORE >>

Geoffrey Moore’s analogy of “ crossing the chasm ” is that any new technology is quickly adopted by innovators and early adopters, but there is a chasm to cross in order to get the more pragmatic majority to adopt the new technology. For marketing, this is the real challenge – can the new product get widespread acceptance? Open Source. MORE >>