An effective business storytelling tactic is to tell a story from a movie as an analogy. Just pick a film scene that conveys your message and tell it. My walking buddy, Darren Woolley, shared this nice example with me. Darren's company, TrinityP3 , helps marketing departments of large companies around the world solve the trickiest problems.

I had the great pleasure to attend this week's U.S. Open Championship golf tournament at Congressional Country Club in Bethesda, Maryland.  All in all, it was a remarkable experience on many levels: . the immense skill displayed by the players (as of this writing, Rory McIlroy was running away with the tournament), the beauty and challenge of a U.S.