At last week’s Blogwell 2 conference in Chicago, Lee Aase from the Mayo Clinic shared their efforts to use social media to continue to share the Clinic’s message with the existing extended community tightly and loosely surrounding them. That makes social media in all forms a natural fit for Mayo. MORE >>

Last week I was part of a panel on the SkyBusiness Technology Behind Business program discussing corporate social media policies, comprised of Peter Williams of Deloitte, Adrienne Unkovitch of Workplace Guardian, and myself. Deloitte actively encourages staff to use social networks. Social media Web 2.0 MORE >>

We’ve all visited a social media channel for a company or organization we like, and all we get is the sound of crickets. But what if that dead channel belongs to your company or organization, and for whatever reason, you now want to bring your neglected social media presence  back to life. Can that channel be saved? MORE >>

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? So many networks, so many different audiences and connections. You forgot that you’re connected with your boss or your client on Facebook. MORE >>

Editor’s note: This post is the first in our new “Social Superstar&# column. Every Wednesday, Aliza will be writing about social media and providing hints, tips and insight; helping you to make social media work for you. Get Better Connected On Social Networks. Connect. MORE >>