in an organization — as it is for any knowledge-sharing exercise in an enterprise. If you can’t get the people with the knowledge to participate in whatever mechanisms you build for sharing it, then it’s patently apparent that you’ll fail in that objective. But if the Web is the inspiration for Enterprise 2.0, MORE >>

executives in India and Asia-Pac are more than twice as likely as Europeans to cite blogs as a tool of real importance to their companies). 4) Among the tools themselves, there is an increasing array of choices and some changes already in the popularity of individual tools. McKinsey Web 2.0 Enterprise Research - Surprises? MORE >>

Instead, they’re building tools that let these aspects of knowledge work emerge. Most current platforms, such as knowledge management systems, information portals, intranets and workflow applications, are highly structured from the start, and users have little opportunity to influence this structure. Enterprise 2.0 MORE >>