When I spoke with the author, Joseph Menn, I tried to make it clear that using Web-based collaboration technologies like video conferencing to avoid travel costs was simply a baseline management activity. A blog about collaboration practices and technologies, mostly. Together, We Can!
Trying to demonstrate business value created by the deployment and use of collaboration tools, regardless of what label we use to describe them, is a misguided effort. It’s one of the ways they can maintain status quo and kill grassroots efforts to improve collaboration.
I also said that organizations that have collaboration hardwired into their culture understand and accept the value of social software without a demonstration of ROI. A blog about collaboration practices and technologies, mostly. Together, We Can!