A new study, Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year , by Nora Ganim Barnes and Eric Mattson shows that US colleges are studying the “rules of engagement&# in the online world in order to maximize their effectiveness at recruiting prospective students.  Good for them. MORE >>

If you haven’t already heard about Twitter, the microblogging tool, it is never too late. With a lot of self-effacing charm, James Clay brings us this delightful video: Are you on Twitter? But it brings up the issue of adopting a new technology because it is “cool.&# That can be a pro or a con. MORE >>

I’ll admit it: I use Twitter through the website. The reason was simple: I couldn’t work out how to access the @ replies that had been made to another person through the Twitter website. Is Your Twitter App Shaping Your Social Media Presence? Does your Twitter application let you schedule tweets? You or Them? MORE >>

There are two schools of thought to the Twitter value debate. For the uninitiated - or those who tried Twitter once or twice and just didn’t “get it&# - Twitter is a nonsensical waste of time. Here are ten ways Twitter can be a productivity tool: 1. The Love - Feel the Twitter Love. MORE >>

Since Monday, nine  Delta Air Lines agents with special Twitter training have been rotating shifts to help travelers wired enough to know how to “dm,” or send a direct message. Although airlines reported a doubling or tripling of Twitter traffic during the latest storm, the number of travelers who use Twitter is still small. MORE >>