It hardly takes a raft of studies or in-depth research to prove that consumer social media like Facebook and Twitter can be hugely addictive. social media social tools Tammy Erickson twitter-incAnd that’s a paradox. Why do we love social tools in our personal lives but often shun them in a professional context? MORE >>

Since Monday, nine  Delta Air Lines agents with special Twitter training have been rotating shifts to help travelers wired enough to know how to “dm,” or send a direct message. Although airlines reported a doubling or tripling of Twitter traffic during the latest storm, the number of travelers who use Twitter is still small. MORE >>

While it may not happen in a single 140-character line, Twitter opens the door for connecting with potential clients, building relationships, finding new employees and satisfying cravings for water cooler chats, all of which can lead to opportunities. Both new and not-so-new Twitter users often ask how businesses can benefit from the service. MORE >>

Twitter’s Rep on the Hill. When I say expert I don’t mean by having a Twitter or Facebook strategy to simply push out your message. Adoption Andy Carvin Culture ChangeThis is how important Social Media is to the regime in Egypt. They shut it down knowing its power. The real power has been given to the people. Proof? MORE >>

Like Twitter, Posterous is amazingly simple to use. With one simple action on Posterous – I not only post to my blog but to Twitter and to Facebook where I have overlapping but often different readers. Like Twitter, Posterous is deceptively simple. Is this not a lesson for all adoption? world. Simple isn’t it! MORE >>