Just the other day, someone told me that they are afraid of social media. If social media seems like a useless waste of time to you — or a strange and unnatural way of communicating — you’re not alone. Social media is not rocket science. Can Enterprise Privacy Survive Social Networking? MORE >>

In 2008, consultant and author Beth Kanter blogged about how much time it should take to implement social media. The diagram put the big unknown of one’s social media marketing time commitment into perspective. Social Media in the Enterprise. social media social superstar Time time management MORE >>

However, the market responded negatively to the social tools included within MOSS 2007. IBM, Jive) delivered social platforms that were far superior to what was delivered out-of-the-box by Microsoft. wikis and communities) filled gaps in social tooling. social networking) as a component in their overall collaboration strategy. MORE >>

The "message" of the Internet's social revolution is more meaningful work, economics, politics, society, and organization. Our research suggests that 95% of organizations are unable to offer socially useful stuff that creates meaningful value for people, communities, and tomorrow's generations. Today, the meaning is the message. MORE >>

A new study, Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year , by Nora Ganim Barnes and Eric Mattson shows that US colleges are studying the “rules of engagement&# in the online world in order to maximize their effectiveness at recruiting prospective students.  Good for them. MORE >>