Melcrum recently released a report on How to use social media to solve critical communication issues , with as usual some great case studies and many practical insights. was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Social search will drive value. MORE >>

Don’t trust anyone who says they’ll reveal the “secrets of social media.&# There are no secrets of social media. As someone who has seen the bubble of the early web and new media business burst, I’m feeling a sense of deja vu. The 5 C’s of the Web and Social Media. MORE >>

In 2008, consultant and author Beth Kanter blogged about how much time it should take to implement social media. The diagram put the big unknown of one’s social media marketing time commitment into perspective. Social Media in the Enterprise. social media social superstar Time time management MORE >>

The "message" of the Internet's social revolution is more meaningful work, economics, politics, society, and organization. Our research suggests that 95% of organizations are unable to offer socially useful stuff that creates meaningful value for people, communities, and tomorrow's generations. Today, the meaning is the message. MORE >>

Just the other day, someone told me that they are afraid of social media. If social media seems like a useless waste of time to you — or a strange and unnatural way of communicating — you’re not alone. Social media is not rocket science. Can Enterprise Privacy Survive Social Networking? MORE >>