While it may not happen in a single 140-character line, Twitter opens the door for connecting with potential clients, building relationships, finding new employees and satisfying cravings for water cooler chats, all of which can lead to opportunities. Both new and not-so-new Twitter users often ask how businesses can benefit from the service. MORE >>

It can be hard convincing anyone that Twitter is a worthwhile business tool, even yourself. It’s hard to get solid figures on the value that Twitter provides, as it’s about hard-to-measure concepts like connections, reach and influence. won’t deny it, Twitter is a circus. Written by Darrell Etherington. MORE >>

Arie Goldshlager recently posted about the two views of the productivity of water cooler conversation s. First there are the dire warnings about workplace productivity lost to water cooler chats. Arie said that in 2008, Challenger, Gray & Christmas estimated productivity lost to NCAA March Madness in the U.S. MORE >>

Should twitter be part of your tool set? But hopefully 2009 will be the year when that begins to change. If you care about being relevant and valuable in 2015, you had better be making moves in 2009. Productivity This series is going to be way too long as it is, so I have to draw the line somewhere. So, here goes. MORE >>

This week I posted on whether Twitter is Like Stopping at the Water Cooler? and asked if Twitter is like Going Out for a Smoke? How I found an interesting study from Arie Goldshlager on Freedom to surf: workers more productive if allowed to use the internet for leisure. also get great ideas from Twitter. MORE >>