When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. My company uses what we refer to as “editorial calendars&# for social media engagement, but that term is a bit of a misnomer. MORE >>

Recently, I looked at the most latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes.  This one covered Social Media Usage in the Inc. 500, but 27% of those not using social media tools. MORE >>

figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. knew from that experience that whenever we talked about technology (social media) we needed to also talk about practice and the human beings doing the practicing. MORE >>

While I don’t have a crystal ball, here are some developments that I think are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Many of the things on this list will not be news to the very well-informed social media consultant types who live and breathe this stuff. MORE >>

Social Media in the 2009 Inc. The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. For details about the 2009 Inc. Social Media in the 2009 Inc. MORE >>